So, probably like many of you I have been watching the slew of ice bucket challenge videos being posted on Facebook recently. A large part of me has been watching them with curious bemusement and fear that someone will extend the challenge to me. It's interesting to watch. I wonder what motivates people to participate. Does it stem from complete altruism? A desire to help a cause? Or is it the attention and "Likes" you get from doing the challenge and your perceived charitable intentions. If I were a gambling person I'd bet it's the latter.
But I'm willing to play devil's advocate and believe that people aren't inherently self-serving but truly altruistic and charitable. Even still... assuming that this is true I'm still bothered by the ice bucket challenge videos. In my opinion, true altruism doesn't strive to be recognized. True altruism doesn't ask other people match their level of altruism. Believe it or not, I think the bible, Matthew 6:1-4, describes the best practice for charity. It reads: